To promote NFL SUNDAY TICKET on DIRECTV—which delivers live, out-of-market games to football fans—we worked with Tribune Publishing to create several native editorial pieces for the Los Angeles Times.
The marquis piece below, "Town Without a Team", is a video exploring the fascinating history of the NFL in LA, the largest U.S. market with its own team. With daily stories about a possible return to LA, it's particularly timely, and helps us reach our target customers in a huge market without local games. We were pleased to work with some old friends from our Magnet Media days, Kristen Berke at Tribune and Matt Landfield & Sophia Betz, who produced the piece (and just launched their studio, TimeTravlr Creative). The piece incorporates headlines and images from the LA Times' archives in a unique visual style.
The marquis piece below, "Town Without a Team", is a video exploring the fascinating history of the NFL in LA, the largest U.S. market with its own team. With daily stories about a possible return to LA, it's particularly timely, and helps us reach our target customers in a huge market without local games. We were pleased to work with some old friends from our Magnet Media days, Kristen Berke at Tribune and Matt Landfield & Sophia Betz, who produced the piece (and just launched their studio, TimeTravlr Creative). The piece incorporates headlines and images from the LA Times' archives in a unique visual style.
Other pieces commissioned for the campaign include an interview with DIRECTV spokesman & Colts QB Andrew Luck, a story exploring the potential impact of an NFL team in LA, an infographic rundown of the numbers involved in a such a return, and still to come, a trivia quiz and a story on the changing viewing habits of football fans.
All of our sponsored editorial content is housed in a branded DIRECTV "content hub" wrapped with DIRECTV display ad placements, and the campaign included an interactive "video wall" takeover of the home and sports pages during season kickoff weekend.
I'm proud of the project, which was particularly challenging due to the limitations inherent in producing paid content that incorporates another another brand's IP, in this case the NFL . Our producers found creative ways to tell the story without using specific NFL team or player names or imagery. Thanks and congrats to all involved in this fun project.
View the full content hub on latimes.com and check out my quick blog post on the DIRECTV blog.
All of our sponsored editorial content is housed in a branded DIRECTV "content hub" wrapped with DIRECTV display ad placements, and the campaign included an interactive "video wall" takeover of the home and sports pages during season kickoff weekend.
I'm proud of the project, which was particularly challenging due to the limitations inherent in producing paid content that incorporates another another brand's IP, in this case the NFL . Our producers found creative ways to tell the story without using specific NFL team or player names or imagery. Thanks and congrats to all involved in this fun project.
View the full content hub on latimes.com and check out my quick blog post on the DIRECTV blog.
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