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(Header artwork: Francis Visaya)

Magnet media
CONTENT MARKETING & DIGITAL VIDEO PRODUCTION STUDIO
nyC

SENIOR DIRECTOR OF MARKETING
(OCTOBER 2011 – NOVEMBER 2014)

Led corporate B2B marketing and communications strategy to grow brand awareness, generate and nurture leads, and increase client business through earned, owned, and paid media, including original content creation and events.

  • Optimized marketing and communications strategy through company’s first full-funnel, cross-channel marketing plan, growing a team from 0 to 6, overseeing company rebrand, development of brand identity and guidelines, and integrated content, PR, and events strategy
  • Initiated original B2B content marketing initiative, including launching “Magnet Labs” digital marketing blog, email newsletter, and 58-episode weekly podcast, as well as 117-episode weekly video series, webinars, infographics, and whitepapers
  • Led evaluation, selection, and deployment of marketing automation platform (Pardot) to optimize inbound and outbound lead generation and nurturing, and reporting
  • Launched hosted and sponsored events initiative, equipping and managing onsite screening room and events space, owning events calendar, and planning and hosting 20+ executive events
  • Promoted three times, from Managing Editor to Interactive/Social Manager, to Director of Marketing, and Senior Director of Marketing
  • Pitched and managed client accounts, developing and executing strategies, delivering analytics and insights, and optimizing budgets and resources to ensure a 20% target profit margin

VIDeo | writing > 

Brand Overview Video, 2014.
(strategy, production oversight, promotion)
Producer/Editor: Sophia Betz, Design & Artwork: Francis Visaya
Capabilities Reel, 2014.
(strategy,  production oversight, promotion)
Editor: Giacomo Francia, Design & Artwork: Francis Visaya
Magnet Labs Podcast, 58-episode weekly podcast  & Google Hangout , 2012-2014.
(strategy, development, co-host, and production)
The Strategic Marketer: Finance (3-episode series)
(Strategy, commissioned research, development, and production oversight)
Producer: Drea Bernardi, Design & Artwork: Francis Visaya
Featuring author & financial expert Farnoosh Torabi and Financial Content Strategist Anne Pol
The Best of Everything After 50: Google Hangouts & YouTube  (2 episodes of AARP video series)
(Guest Appearance, script/technical consultation )
Host: Barbara Hannah Grufferman, Client: AARP
Magnet Minute, 117-episode weekly social media and marketing tip series, 2012-2014.
(Concept and strategy collaboration, production and promotion oversight )
Host/Producer/Editor: Amy Schmittauer, SavvySexySocial
Webinar Presentation Deck: "Using Video at Every Stage of the Customer Journey"
Co-Presented with Vidyard. Design & Artwork: Francis Visaya
(strategy, development, copy for Magnet Media portions, and presentation)
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