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audible
Digital Spoken Word Audio
newark, nj

MARKETING DIRECTOR, AUDIBLE FOR BUSINESS
(DECEMBER 2018 - PRESENT)

Led full-funnel brand/product/acquisition/customer lifecycle marketing, overseeing the launch of Audible’s first B2B2C service.

  • Built and led marketing team of 4, including Product Marketing, Acquisition, and Customer Engagement
  • Delivered 2x YoY client growth within first two quarters of 2020 amid pandemic
  • Led market research and product validation, positioning, pricing, creative platform, and go-to-market strategy, including launches of website, self-service purchasing, admin portal, and international listener capabilities
  • Launched content marketing and social media presence, including Inside Audible for Business content hub and company LinkedIn page, growing YoY organic traffic by 184%
  • Delivered paid media launch campaigns at cost per lead 65% below platform benchmark
  • Stewarded Audible’s first major event sponsorship and content partnership with leading thought leadership conference

Selected Projects

Audible for Business Website Launch
Oversaw concepting, design, development, and launch of Audible for Business' first robust B2B website, to support buyer education, lead generation, content marketing, and self-serve purchasing.
​Design & Development by Hugo&Marie
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Brand & Product Videos
Oversaw concepting, development, production, and rollout of Brand and Product videos to demonstrate the Audible for Business purpose/brand story and functional benefits, respectively.
Produced by Hugo&Marie
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