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PLASA / ESTA
ENTERTAINMENT TECHNOLOGY TRADE ASSOCIATION
nyC

MARKETING COMMUNICATIONS MANAGER
NOVEMBER 2008 – OCTOBER 2011

Led marketing, communications, and design for online, print, PR, and member events initiatives, including multiple trade shows, publications, and industry charity, as well as member acquisition, engagement, and retention.

  • Oversaw merger rebrand of ESTA and PLASA identities across two continents and multiple properties, redesigning and refreshing legacy ESTA brand collateral, including ads for trade publications and annual Member Directory
  • Launched social media marketing initiative, establishing and managing multiple Facebook, Twitter, LinkedIn, and YouTube accounts
  • Developed and managed industry-first online database of missing and stolen production equipment
  • Produced multiple awards and events programs, coordinating judge juries, vetting submissions, designing marketing collateral and overseeing presentation and event planning
  • Optimized member application processing workflow, including database management, benefits and services marketing and fulfillment, and membership renewals 
  • Produced and managed association and charity trade show booths, including collateral and presentation design and production
Print Ad & Article, PROTOCOL, Summer 2012 (design & copy)
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