Game Day Snacks Earned Editorial

As our final DIRECTV NFL SUNDAY TICKET content marketing campaign of 2015, we worked with Fractl to create a data-driven infographic experience looking at the trends in game day snacks, based on Instagram posts with the #gameday hashtag. The results were pretty surprising, and while likely skewed by snarky hipsters or brunch posts (or perhaps a Jambalaya fest in NJ...?), they've been causing a lively conversation. The piece, which was pitched to publisher sites as editorial linking back to our full deep-dive at gamedaysnacks.directv.com, earned over 125 placements within its first 48 hours and 140 for the total campaign. Some of the premium sites who ran the piece include Huffington Post, USA Today, San Jose Mercury News, and Chicago Tribune. While the primary goals were brand and buzz building for NFL SUNDAY TICKET, we've seen impressive engagement on landing, with visitors spending an average 2 min, 45 secs on the page, and a 3.4% click through rate on the upgrade message.

I'm excited to see what we can accomplish heading into 2016, with some fun campaigns in development to support some of our entertainment properties, including our exclusive Cinema pay-per-view movies.

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